It’s disappointing that they have made these false claims against us. VSCO is not a direct competitor, but they clearly feel threatened by PicsArt. In a statement posted at TechCrunch, PicsArt’s denial stated: The suit, embedded below (h/t TechCrunch) However, many of the filters that PicsArt claims to have “created” and has described as “our filters” or “new,” “unique,” “exclusive,” and “only for Gold users” were, in fact, created by VSCO and made available through VSCO’s mobile app long before PicsArt misrepresented them as its “own.” That is, they were not “created” by PicsArt, are not “own” by PicsArt, and were neither “new” nor “unique” or “exclusive” to Gold users.įurther, VSCO alleges the 17 PicsArt employees violated the terms of service “in which users “agree not to sell, license, rent, modify, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit or create derivative works from any VSCO Content.” VSCO’s suit alleges PicsArt “promotes its ‘Gold’ subscription service as providing users access to ‘exclusive’ content, including PicsArt filters.” The suit alleges 17 PicsArt employees created VSCO accounts to gain access to VSCO’s filters, then reverse-engineered them and offered them as part of the Gold subscription package. Photo-editing app-maker VSCO has filed a lawsuit against rival PicsArt, alleging PicsArt “reverse engineered” 19 VSCO filters and offered them as part of PicsArt’s Gold subscription package.